Distribution Division
We put things where people are.
Trusted by businesses, brands and organisations
Floor 7
Hearty Eats
Lucred
Provolo
Best of Nigeria
Royal Mega
Why Distribution Matters
People can only buy what they can find.
Great marketing creates interest, but sales happen where products meet people. If your brand is not on the shelf, at the market, on the street or at the event, that interest goes to someone else. Distribution closes the gap between wanting and buying.
- Be present where your customers already go
- Reach people who are not online every day
- Let customers see, touch and try what you offer
- Turn awareness into real, repeat sales
What We Do
Every channel that gets you closer to people.
We identify the right channels, connect you with partners and coordinate everything so your products and messages arrive where they will have the most impact.
Retail & Supermarket Placement
Get listed in supermarkets, pharmacies and retail stores, with point of sale displays that help you stand out.
Markets & Local Distribution
Reach traders, kiosks and neighbourhood businesses in the markets where everyday buying happens.
Commercial Spaces & Locations
Help finding and securing shops, kiosks, showrooms, warehouses and pop up spaces in the right locations.
Billboards & Outdoor Advertising
Billboards, signage, digital screens and transit advertising in locations your audience passes every day.
Events, Activations & Sampling
Exhibitions, pop ups, roadshows and product sampling that put your brand directly in people's hands.
Distribution Coordination
Planning and coordinating stock movement, delivery and restocking with trusted logistics and distribution partners.
Built In As Standard
Every distribution plan is built on the basics.
Whatever the size of your rollout, these come as part of the work.
Market mapping
Where your audience shops, travels and gathers.
Channel plan
The right mix of outlets, locations and formats.
Partner access
Introductions across our partner network.
Readiness check
Packaging, pricing and paperwork reviewed first.
Display materials
Point of sale and signage designed for each place.
Coordination
One team managing timelines, partners and delivery.
Proof of presence
Photos and reports from outlets, sites and events.
Performance feedback
What is working, where and what to change.
How We Work
A clear path from plan to presence.
We plan carefully, coordinate the details and keep you informed at every step.
01
Assess
02
Map
03
Connect
04
Deploy
05
Track & Expand
Physical and Digital
Distribution that works online and offline.
Distribution is not only about shelves. Because we work alongside our Media, Marketing and Talent Management divisions, we can also carry your message through media, partners and digital channels, so people meet your brand in more than one place.
- Media placement on radio, TV, print and online publications
- Creator and partner networks that share your products
- Digital channels like social, email and online communities
- Where to buy pages and adverts that send people to stores
After Launch
We help keep your brand visible.
Getting into a channel is only the start. Ongoing support keeps your products in stock, your displays fresh and your brand in front of people, season after season.
- Regular outlet visits and merchandising checks
- Restocking alerts and coordination with partners
- Seasonal displays, promotions and activations
- Monthly reports with photos and sales feedback
Who We Work With
For anyone with something to put in front of people.
Product brands
Food, drinks, beauty, household and lifestyle goods.
New and growing brands
Ready to move beyond online and direct sales.
Retail businesses
Opening new locations or reaching new areas.
Service businesses
Building local visibility with outdoor and events.
NGOs & public campaigns
Reaching communities with important messages.
International & diaspora brands
Entering Nigerian markets for the first time.
Frequently Asked Questions
Common questions. Clear answers.
We help businesses reach people in the real world and across partner channels, through retail placement, markets, commercial spaces, outdoor advertising, events, sampling and coordinated delivery.
We prepare you for retail and introduce you to suitable retailers in our network. No one can guarantee a listing, because each retailer makes its own decisions, but good preparation improves your chances.
Yes. We help you identify suitable locations, inspect options and negotiate with landlords and agents. We always advise a proper legal review before you sign any lease.
Yes. Through our partner network we arrange billboard placements, digital screens and other outdoor formats in suitable locations.
We coordinate stock movement and deliveries with trusted logistics and distribution partners, so you have one point of contact.
Coverage depends on your product, objectives, inventory and partner arrangements. We tell you clearly what we can reach for your brand before you commit.
Yes. That is what we do best. Our divisions work together to connect online visibility with offline presence.
Yes. We support international and diaspora brands looking to enter Nigerian markets and reach Nigerian customers.